As we all are very familiar to this word
FACEBOOK which is an online social networking service headquartered in Menlo Park, California. Its
website was launched on February 4, 2004, by Mark
Zuckerberg with his college
roommates and fellow Harvard
University students Eduaro Saverin, Andrew McCollum, Dustin Moskovitz and Chris
Hughes.
Here is an brief detail of facebook
Type
|
|
Traded as
|
NASDAQ: FB
|
Founded
|
February 4, 2004
(10 years ago) |
Headquarters
|
Menlo Park, California,
US
|
Area served
|
United States (2004–05)
Worldwide (2005–present) |
Founder(s)
|
·
Mark Zuckerberg
·
Eduardo Saverin
·
Andrew McCollum
·
Dustin Moskovitz
·
Chris Hughes
|
Key people
|
Mark Zuckerberg
(Chairman and CEO) Sheryl Sandberg (COO) |
Industry
|
Internet
|
Revenue
|
US$7.87 billion
(2013)
|
Operating income
|
US$2.80 billion
(2013)
|
Net income
|
US$1.50 billion
(2013)
|
Total assets
|
US$17.89 billion
(2013)
|
Total equity
|
US$15.47 billion
(2013)
|
Employees
|
8,348 (September 2014)
|
Subsidiaries
|
Instagram
Oculus VR PrivateCore |
Website
|
www.facebook.comTor: facebookcorewwwi.onion
|
Written in
|
C++, PHP (as HHVM) and D language
|
Alexa rank
|
2 (September
2014)
|
Type of site
|
Social networking service
|
Registration
|
Required
|
Users
|
864 million daily active users on average for September 2014[
|
Available in
|
Multilingual (70)
|
Current status
|
Active
|
HISTORY
On July
20, 2008, Facebook introduced "Facebook Beta", a significant redesign
of its user interface on selected networks. The Mini-Feed and Wall were
consolidated, profiles were separated into tabbed sections, and an effort was
made to create a "cleaner" look.After initially giving users a
choice to switch, Facebook began migrating all users to the new version
starting in September 2008. On
December 11, 2008, it was announced that Facebook was testing a simpler signup
process.
FACEBOOK BUG BOUNTY PROGRAM
On July 29, 2011, Facebook
announced its Bug Bounty Program in which security researchers will be paid a
minimum of $500 for reporting security holes on Facebook website. Facebook's whitehat page for security researchers says: "If
you give us a reasonable time to respond to your report before making any
information public and make a good faith effort to avoid privacy violations,
destruction of data, and interruption or degradation of our service during your
research, we will not bring any lawsuit against you or ask law enforcement to
investigate you.
India, which has the
second largest number of bug hunters in the world, tops the Facebook Bug Bounty Program
with the largest number of valid bugs. "Researchers in Russia earned the
highest amount per report in 2013, receiving an average of $3,961 for 38 bugs.
India contributed the largest number of valid bugs at 136, with an average
reward of $1,353. The USA reported 92 issues and averaged $2,272 in rewards.
Brazil and the UK were third and fourth by volume, with 53 bugs and 40 bugs,
respectively, and average rewards of $3,792 and $2,950", Facebook quoted
in a post.
A Facebook "White Hat" debit card, given to researchers who report security bugs
Media impact
In April 2011, Facebook launched a
new portal for marketers and creative agencies to help them develop brand
promotions on Facebook,The company began its push by inviting a select group of
British advertising leaders to meet Facebook's top executives at an
"influencers' summit" in February 2010. Facebook has now been
involved in campaigns for True Blood,American Idol, and Top Gear. News
and media outlets such as the Washington Post, Financial Times and ABC News have
used aggregated Facebook fan data to create various infographics and charts to
accompany their articles. In 2012, the beauty was run exclusively using Facebook.
Social impact
Facebook has affected the social life and activity of people in various
ways. With its availability on many mobile devices, Facebook allows users to
continuously stay in touch with friends, relatives and other acquaintances
wherever they are in the world, as long as there is access to the Internet. It
can also unite people with common interests and/or beliefs through groups and other
pages, and has been known to reunite lost family members and friends because of
the widespread reach of its network. One such reunion was between John
Watson and the daughter he had been seeking for 20 years. They met after Watson
found her Facebook profile. Another father–daughter reunion was between
Tony Macnauton and Frances Simpson, who had not seen each other for nearly 48
years.[
Health impact
Many Facebook users, especially
adolescents, display references to alcohol and substance use on their Facebook
profiles. One study of alcohol displays on underage college Facebook users
found that 35.7% participant profiles displayed alcohol. This can include
photos of underage drinking, or status updates describing alcohol or substance
use. This is particularly concerning because new social media such as Facebook
can influence adolescents by acting as a "superpeer," promoting norms
of behavior among other adolescents.[ Regardless
of whether these displays represent real offline behavior or are posted just to
make the Facebook user "look cool", displaying these references may
lead to an expectation by friends that the adolescent does or will drink
alcohol in the future.
Unfriending psychological impact
Although
Facebook has an upside of friending people, there is also the downside of
having someone unfriend or
reject another person, according to psychologist Susan
Krauss Whitbourne Whitbourne
refers to unfriended persons on Facebook as victims of estrangement. Unfriending someone is seldom a mutual
decision and the person often does not know they have been unfriended
REVENUES
|
||
Year
|
Revenue
|
Growth
|
2006
|
$52
|
—
|
2007
|
$150
|
188%
|
2008
|
$280
|
87%
|
2009
|
$775
|
177%
|
2010
|
$2,000
|
158%
|
2011
|
$3,711
|
86%
|
2012
|
$5,089
|
37%
|
2013
|
$7,872
|
55%
|